Be Your Own Boss: How to Start Your Game Development Company With Potential For Growth?

Do you also want to copy the success of King Digital Entertainment? Then you should know certain things to start a game development company that goes a distance.

Here in this blog, you will find all the essential information you need to learn to start your video game development. Additionally, you will be able to weigh the benefits of investing in it against the risks.

Now let’s buckle up the seatbelts and get going.
Is Starting a Game Development Company a Lure Investment Opportunity?
To be straight to the point, starting a game app development company is a lure investment opportunity. Here is why.

In terms of market size, the video game software development industry has tripled since 2011. From $970 billion in 2011 to $2,004.7 billion in 2021, market revenue has grown by more than 50% in the USA alone. (Source)

In the world of video games, the number of players has risen from 2.81 billion to 3.07 billion during the forecast period of 2021 to 2023. (Source)

The amount spent by consumers on video games also significantly increased in 2021 to 52.4 billion U.S. dollars. (Source)

The above facts and market states show that the video game market is flourishing with rapid growth. Hence, investing in starting a video game development company is definitely a lure investment opportunity.

Now that you have learned about the growth of the video game development market, it’s time to have a discussion on the topic of how to start a game app development company.

Talking about the distribution of video game developers worldwide, the United States takes the lead with 39%, followed by Canada with 12%.
Steps to Start Your Video Game Development Company
Now that you have decided to start a video game development company, let’s review the steps that you need to take.
1. Establish Your Market and Audience
Market and audience are two vital components you should decide on while starting your game app development company.

Referring to one of the Statista reports, the United States with a 39% share is one of the biggest marketplaces from a game development perspective. Canada with 12% of video game developers in the world holds the second position.

In light of the above survey, offering video game development services in the United States (U.S.) makes sense since such services are in high demand.

India is also a good choice of region to start your company. According to estimates, the online gaming market is worth 90 billion INR, which is expected to surpass 143 billion INR by the year 2022.

Now, talking about the target audience, around 38% of game users come from the age group of 18-34 years. Under 18 are the second biggest video game users.

Gamers are most likely to become your target audience, who will bring business to your company. Therefore, you need to target the right audience group and invest your efforts wisely to grow wisely.
2. Choose Your Company Name and Register Trademark & Online Domain
How do you recognize the brands? Obviously by their name. You also have to name your company to make it identifiable in the world of fierce competition.

After you have chosen a name, what should be your next step?

Register your trademark with the relevant government bodies in your targeted jurisdiction. Trademark refers to the ownership of the company name, which is an important element to consider when building your brand.

You also need to find the availability of your company’s domain name. Select the appropriate domain provider and register your domain to build your identity in the online world.
3. Collect Funds/Capital For Your Company
Whether an online or offline business is started, it needs capital to operate. Starting a game development organization is not an exception.
If you are the sole investor in your company, then you have already walked a long way. If not, you have to pitch your friends or potential investors with your game app development firm business idea to inspire them to invest in you.
4. Develop Your Game Development Company Website
In the physical world, your office location is the place where your clients are going to reach out to you.

However, in the online world, your website is going to act as your office location where your clients can approach you regarding work opportunities.
5. Build Your Team
Now the time comes to hiring game designers and developers who can provide your clients with the appropriate game development solutions.

At starting you might not invest a lot in building a huge team. All you need to do is pick the right team members and pitch your clients to grab some work opportunities.
6. Market Your Company and Seize the Opportunities
When you’re ready to start offering game development services to clients, you should market your game development company and attract the attention of people who would like to develop an online game.

All the steps we have discussed above are one-time steps, however, marketing is a continuous effort that will bring business to you.
The Best Way to Start a Game Development Company is Finding a Mentor to Help You
Do you feel stressed about completing the steps stated above? If so, then a good mentor can help you thrive in the video game development industry.

Experts like Demerio can offer you critical information about the game development industry and guide you through every step of starting a game development company.

The field in which we operate overlaps with the one you intend to specialize in. We know every in and out of the game development industry and will lead you towards a fortunate company from a startup.

So, let’s keep all the stress aside and choose us as your mentors to be a new star in the sky of game development.